Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! http://www.ppchero.com/a-poor-ppc-account-structure-will-make-your-campaign-suffer http://www.ppchero.com/just-in-case-you-havent-heard-lately-ppc-account-structure-is-still-important Here’s more: http://www.orangesoda.com/blog/quality-score-account-structure http://www.ppc101blog.com/%3Fp%3D36 http://www.web.com/blog/internet-marketing/managing-your-ppc-account-10-tips-for-tip-top-results http://www.searchmarketingnow.com/ppc-tips-for-success-building-a-winning-account-structure-301 And they’re all right… If you [...]
Entries Tagged as 'PPC'
3,520,000 Results Can’t be Wrong
August 12th, 2010 No Comments
Tags: adwords management · PPC · ppc firm · ppc management
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
March 4th, 2010 No Comments
Backlinks may be important for Adwords…yes adwords, not SEO
Tags: google adwords · Pay Per Click · pay per click management
Google Product Ads – A Game Changer?
November 4th, 2009 No Comments
Heard of Google Product Ads yet? Google is getting in on a percentage of sales with their new product ads. Shopping centers and malls have always done this. You want the store by the busy entrance, no problem pay up! Google has been quietly doing a limited Alpha test of a new program called Google [...]
PPC vs. SEO blah, blah, blah
July 18th, 2009 No Comments
I’m part of a conversion optimization group in a certain social media site. In it the members are supposed to post conversion studies and help each other with various projects. A guy that owns an SEO firm posted an article the other day titled, “SEO vs. PPC, Which is Better?” It was a thinly veiled [...]
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Spy PPC Programs, Pizza Ovens & Easy Profits
June 27th, 2009 No Comments
If you’ve read my emails, you’ve heard my dislike of PPC spy-programs that promise instant riches. They are generally sold like this: Copy what someone else is doing and BAM you have a business raking in the big bucks. So much goes into a successful business besides the keywords. It’s like opening a pizzeria across [...]
Tags: keyword research · PPC · ppc firm · spy ppc
Free Google Ads, Easy Fixes and You Fell For it
April 28th, 2009 2 Comments
Studies prove it takes 10,000 hours to master something…Music, sports or business…it doesn’t matter, there are no shortcuts. Surprise: not even “natural” talent is a short-cut. If you try and market ‘the truth’ you may have a hard time. Hard work is not a hot marketing hook. People rarely pull out their wallets for hard [...]
Tags: google adwords consultant · internet marketing for laywers · pay per click firm
Madonna’s Ugly Cheeks, Plastic Surgery in Mexico and FREE STUFF!
March 2nd, 2009 No Comments
Google is not afraid to help you spend your money by matching your ads up with searches that contain the word(s) you are bidding on. Let’s look at the term: plastic surgery set up for broad or “phrase match.” Google is going to show your ad with other searches that contain plastic surgery. Sometimes it [...]
Tags: Pay Per Click