Problem: 95% of visitors were leaving a medspa website in less than 10 seconds

Hypothesis: People would visit more pages and stay on the site longer if there we removed the “procedure” step and made the treatments and important information options visible and within one click, anywhere in the site.

Baseline numbers:

• 5.5% of visitors were going to more than one page
• 5.12% of visitors were staying for more than 10 seconds.  Not good!

Time visitors spent on the Medspa website:

Half way into June a new navigation format was made to the site. Enabling visitors to get from any procedure to the next or view information about the doctor within one click.

The results were immediate:

• 14.79% were visiting more than one page
• 14.62% were staying more than 10 seconds

Time visitors spent on the Medspa website in June:

July would be our first whole month with the new navigation and the totals we saw were similar to the second half of June, post navigation change.

• 39.45% of visitors viewed more than one page
• 38.18% stayed more than 10 seconds
• 13.16% were one the site from 1-3 minutes a 10x increase over the May numbers

Time visitors spent on Medpsa website in July:

medispa marketing length july

August would tell the same story, confirming the original hypothesis.  The lesson being, make things extremely easy and accessible within the fewest clicks possible, preferably one click.

• 41.1% of visitors would stay longer than 10 seconds
• 42% would visit more than one page.

Time visitors spent on the Medspa website in August:

medispa marketing length august

Obviously visitors don’t pay the bills, there was a corresponding increase in phone calls & consultations to go along with the visitor stats.

For a 15 minute, no pitch/no sell website diagnosis contact us at 866-819-4650 x 701

If you try and market ‘the truth’ you may have a hard time.  Hard work is not a hot marketing hook.  People rarely pull out their wallets for hard work, even if it’s what they really need.

Take a look a few top selling Clickbank products:

“100% Hands-Free Forex Robot Uses Rcpta Technology”- wow so all I do is plug it in and get rich right?

“Forget Learning it, Just Copy My Campaigns”- ah, thanks for doing all the work.

And my favorite:

“Free Google Ads” – turns out the $47 e-book tells you go crazy, bid as high as you can, don’t worry about anything.

The catch: if you make more than you spend you are getting the ads for “free” that’s the “secret” and that’s a bunch of garbage.

People look at PPC the same way.  A pay-per-click firm or expert is rumored to have magic tricks.  Secret methods kept hidden from lay folk.  They implement those tricks, then play golf while the cash register rings away.

The reality: Long hours pouring over data, making intuitive decisions that pieces an enormous puzzle…also known as hard work.

“The idea of epiphany is a dreamers paradise where people want to believe that things are easier then they are” Douglas K. van Duyne

So where are the tricks I mentioned that will shift your adwords account into high gear, with almost no effort.

We will get to those I promise, I just want to set  you up to succeed first with a little reality check.  If you buy into the idea of putting in a little sweat and keyboard grease, the tips to follow will more than deliver on the promise of saving you thousands and turbo charging your results.

So, without further ado here is fix one.  It’s exotic, downright sexy and unbelievably important.  Ok, maybe it’s not sexy or exotic, but it is VERY important.

The number one change you can make for dramatic results is: Tightly focused adgroups, with tightly focused keywords and ads that take people to the appropriate page.

Here’s an example of what NOT to do.  If an adgroup has the following keywords:

-red shoes
-green shoes
-purple shoes

and your ad says

Our Shoes Rock
Your Feet Will Thank You Tomorrow
Free Shipping, Free Horns, Buy Em’
www.TheShoeTreeXYZ.com

You are flushing sales down the toilet.

The solution:

A new group for red shoes, with an ad that says:

Red Shoe Sale
Red Shoes – Featured in Vogue
Free Shipping, Free Horns, Buy Em’
www.TheShoeTreeXYZ.com

—the url should take them to a page with red shoes!

This simple fix, can save you thousands of dollars, produce dramatic
increases in click-thru rates and will almost certainly increase conversion.

More tips and fixes to come shortly.  Including the weirdest misspelling
technique you have probably never heard of.

Warm Regards

Paul