No, not  h1 tags or stuffing your bullets with keywords….it was:

QUALITY back links…um yesss, we’re not talking
SEO here. According to my source, quality of the
back-links pointing toward your landing page is important and will
become more important in the future.

Is this crazy talk, I’m not sure? But it does kinda make sense.
On the SEO side Google puts more weight on back-links then
Yahoo or MSN does. Being overly simplistic here,
but you get the point.

So, if good back-links = relevant information the same should
probably be true for PPC…

This brings up a few things, one being landing pages just for
PPC that aren’t part of the SEO game plan.  Squeeze pages, are they in trouble?

With the Adwords quality score hysteria a lot of people are building
a landing pages for every adgroup combination imaginable.
A page for red stilettos then a page for red high heels and another
for red stilettos size 6, 7, 8…etc

If you think about it though, Google is pretty smart in figuring out what pages
are about and what is in the wheelhouse of stilettos size 6.

Going overboard and creating a page for each shoe size may be miss-allocating your
time to higher ROI activities, like WRITING BETTER ADS.

Are a ka-billion landing pages a thing of the past? Not sure, but I think
we’ll find out…either that or my source was full of it

Google is getting in on a percentage of sales with their new product ads.  Shopping centers and malls have always done this.  You want the store by the busy entrance, no problem pay up!

Google has been quietly doing a limited Alpha test of a new program called Google Product Ads.

In place of a few Adwords slots you’ll start seeing an image of the product you’re looking for with prices from a few different vendors. These have started to pop-up in major cities around the country recently.

Why is this important?  There are no keywords and no cost per click.

So you’re no longer paying by click, but cutting Google a check for a percentage of sales.

The items are placed in a data feed similar to Froogle but with a few extra bells and whistles.
There are no keywords, so Google puts up your item on searches it sees fit.

How do you get in on the action?

You need to join Google’s affiliate network and basically make Google an affiliate of your program.

From our insider source  there are three known factors that weight in on who and what gets displayed.

They are:

1. Quality Score
2. The % of commission you’re willing to pony up
3. Something Google is calling “traction”

When you step back and think about it,  they are computing what and who will bring them the most revenue…the consequences are dizzying.

Does a 5% commission to Google on a $1,000 digital camcorder sale bring in more revenue then a few Adwords ads in those spots?

What if your competitor offers Google a 6% commission over your 5%?

What if your site converts better than the competitor so Google makes more in the end on your 5% than your competitor’s 6%?

What if there’s more revenue to be made from Adwords in those slots?

Or

What if these new ads become so profitable, Adwords starts loosing spots? There may be a time when a top Adwords spot for a product could be near impossible to get.  The commission generated from a product ad may pale in comparison to the revenue that same spot would make with an Adwords ad.

There are some very powerful computers that will be crunching all this and learning/adjusting from results as they go.

At some point Google will have a very good idea which combination of products and vendors make them the most money when someone searches “digital camcorder,”….etc

This has the power to grow a company exponentially and put others out of business.

If you want to make sure you’re ready for this new, exciting change, give us a call 866-819-4650 x 701. We have a secret insider that is currently part of the Alpha test and can advise you on how to ready yourself for this game changer.