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	<title>Clicks and Clients &#187; PPC</title>
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	<link>http://blog.clicksandclients.com</link>
	<description>more clients. controlled costs.</description>
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		<title>3,520,000 Results Can’t be Wrong</title>
		<link>http://blog.clicksandclients.com/2010/08/12/proper-adwords-structure/</link>
		<comments>http://blog.clicksandclients.com/2010/08/12/proper-adwords-structure/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 01:30:27 +0000</pubDate>
		<dc:creator>Paul R</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adwords management]]></category>
		<category><![CDATA[ppc firm]]></category>
		<category><![CDATA[ppc management]]></category>

		<guid isPermaLink="false">http://blog.clicksandclients.com/?p=152</guid>
		<description><![CDATA[Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly &#38; You&#8217;ll Pay Less Per Click &#38; Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! http://www.ppchero.com/a-poor-ppc-account-structure-will-make-your-campaign-suffer http://www.ppchero.com/just-in-case-you-havent-heard-lately-ppc-account-structure-is-still-important Here’s more: http://www.orangesoda.com/blog/quality-score-account-structure http://www.ppc101blog.com/%3Fp%3D36 http://www.web.com/blog/internet-marketing/managing-your-ppc-account-10-tips-for-tip-top-results http://www.searchmarketingnow.com/ppc-tips-for-success-building-a-winning-account-structure-301 And they’re all right… If you [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, here is one PPC tip, probably the best out there….</p>
<p><strong>Structure Your Accounts Correctly &amp; You&#8217;ll Pay Less Per Click &amp; Make More Sales<br />
</strong></p>
<p style="text-align: center;"><a href="http://blog.clicksandclients.com/wp-content/uploads/2010/08/properppc.png"><img class="size-full wp-image-153 aligncenter" title="properppc" src="http://blog.clicksandclients.com/wp-content/uploads/2010/08/properppc.png" alt="proper adwords account structure" width="487" height="86" /></a></p>
<p><strong><br />
</strong></p>
<p>Now, there’s no shortage of articles already written about it.</p>
<p><strong><em>These guys wrote about it twice!</em></strong></p>
<p>http://www.ppchero.com/a-poor-ppc-account-structure-will-make-your-campaign-suffer</p>
<p>http://www.<strong>ppc</strong>hero.com/just-in-case-you-havent-heard-lately-<strong>ppc</strong>-<strong>account</strong>-<strong>structure</strong>-is-still-important</p>
<p><strong><cite>Here’s more:</cite></strong></p>
<p>http://www.orangesoda.com/blog/quality-score-account-structure</p>
<p>http://www.ppc101blog.com/%3Fp%3D36</p>
<p>http://www.web.com/blog/internet-marketing/managing-your-ppc-account-10-tips-for-tip-top-results</p>
<p>http://www.searchmarketingnow.com/ppc-tips-for-success-building-a-winning-account-structure-301</p>
<p><strong>And they’re all right…</strong></p>
<p><em>If you can peel a PPC geek away from his beloved Adwords editor for a minute, the first thing he or she will tell you most people do wrong is structure the account improperly.</em></p>
<p>You can read about what improper setups are on any of the links above, but the real question is what will you do with this new found information? How many people do you think read these posts, then went back into their accounts and made some changes&#8230;.hmmmmm</p>
<ul>
<li> Will you spend an hour each Friday re-structuring your campaign to lower your costs &amp; get more conversions?</li>
<li> Did you spend 40-70 hours setting up your account correctly before you launched it? (That’s the average amount of man hours we spend launching a new account)</li>
</ul>
<p>Well, if you value the results of implementation (also known as more revenue) over the &#8216;warm fuzzy feeling&#8217; of learning new information, we should talk about us doing it for you.  Call us today: 866-819-4650 x 701</p>
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		<title>Spy PPC Programs, Pizza Ovens &amp; Easy Profits</title>
		<link>http://blog.clicksandclients.com/2009/06/27/spy-ppc-programs/</link>
		<comments>http://blog.clicksandclients.com/2009/06/27/spy-ppc-programs/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 05:47:01 +0000</pubDate>
		<dc:creator>Paul R</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[ppc firm]]></category>
		<category><![CDATA[spy ppc]]></category>

		<guid isPermaLink="false">http://blog.clicksandclients.com/?p=42</guid>
		<description><![CDATA[If you&#8217;ve read my emails, you&#8217;ve heard my dislike of PPC spy-programs that promise instant riches. They are generally sold like this: Copy what someone else is doing and BAM you have a business raking in the big bucks. So much goes into a successful business besides the keywords. It&#8217;s like opening a pizzeria across [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve read my emails, you&#8217;ve heard my dislike<br />
of PPC spy-programs that promise instant riches.</p>
<p>They are generally sold like this:</p>
<p>Copy what someone else is doing<br />
and BAM you have a business raking in<br />
the big bucks.</p>
<p>So much goes into a successful business<br />
besides the keywords.</p>
<p><strong>It&#8217;s like opening a pizzeria across the street from an booming one and thinking the same pizza oven alone, will make you just as successful.</strong></p>
<p><strong>Mama Mia!<br />
</strong></p>
<p>They are good for one thing, and that&#8217;s<br />
research.  We recently did some spying<br />
for a client that sells t-shirts.  We found out<br />
a major competitor bids heavily on a<br />
certain birthday term.</p>
<p>Now, the client still has to make the shirts,<br />
and people have to like them and  buy them,<br />
but we did add on a new category thanks<br />
to some clever spying.</p>
<p>There is one &#8220;spy&#8221; program that&#8217;s head and<br />
shoulders above the rest.  They must spend<br />
$30,0000/month just on bandwidth to &#8220;spy&#8221; a<br />
few million keywords and advertisers.</p>
<p>It not only shows you who&#8217;s advertising<br />
on a certain term, but if you click on their ad, it<br />
shows you the rest of the keywords they use&#8230;<br />
all of their ads and how long they&#8217;ve been running.</p>
<p><a href="http://tiny.cc/yubQ4" target="_blank">http://tiny.cc/yubQ4</a></p>
<p>Right now they&#8217;re doing a $1 seven day trial. It&#8217;s being<br />
paired with some free training geared towards that get<br />
rich and do nothing idea, but the real value is the<br />
actual spy program.</p>
<p>Sign up for the free trial, play around with it.  Even if you<br />
use if for a few days, grab what you need on your<br />
competition, then cancel the trial, it&#8217;s well worth it.</p>
<p><a href="http://tiny.cc/yubQ4" target="_blank">http://tiny.cc/yubQ4</a></p>
<p>Warm Regards</p>
<p>Paul</p>
<p>Note:  new FTC rules require me to disclose that I&#8217;m an affiliate of<br />
this service and if you end up buying they send me money.</p>
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